About
Experienced web developer and business leader with 15+ years in web design, digital marketing, SEO, process optimization, and team leadership across UAE, USA, and the Philippines.
With over 15 years of hands-on experience across the UAE, USA, and the Philippines, I am a seasoned web developer and business leader passionate about transforming ideas into impactful digital products. My expertise goes beyond web and product design — I excel in digital marketing, SEO, process documentation, and optimizing workflows to help organizations run smarter and grow faster. I lead with a strong focus on building capable teams, forging strategic partnerships, and empowering communities. Leveraging cutting-edge AI tools and virtual platforms, I deliver innovative, cost-effective solutions that drive real growth and operational excellence across diverse markets. This is not just my work — it’s my commitment to making a difference wherever I operate.
I am a principled builder of systems and stories—someone who transforms lived experience into ethical strategy, symbolic insight, and community empowerment. Whether I’m designing a digital campaign, leading a safety initiative, or interpreting the deeper meaning of an encounter, I lead with integrity, emotional intelligence, and quiet strength.
“I am a seasoned web designer and development strategist, known for transforming complex ideas into intuitive digital experiences. With a portfolio built on precision, creativity, and results, I lead with vision—crafting solutions that elevate brands, empower users, and drive measurable growth.”
My Ethos in Words
“I build with purpose and speak through symbols—
turning lived experience into systems that serve,
stories that teach, and strategies that protect.
I lead not by noise, but by clarity,
not by force, but by reflection.
In every encounter, I find meaning.
In every challenge, I shape momentum.
I am a steward of truth,
a quiet architect of change.” – Geralyn T.
Experience
2015-2026
Synergistic Contact Center
Calbayog City, Philippines
2020-2022
Digimart LLC, Dubai UAE
2024-2026
Geralyn Ty Chico Software Design LLC Dubai, UAE
Founder – Chief Project Operation Officer
Digital Marketing
– Delivers cost-effective virtual turnkey solutions to maximize market reach with minimal expenditure.
– Provides SEO packages to secure top rankings on Google, Yahoo, and Bing.
– Designs email marketing campaigns that boost sales by up to 15% and increase website and social media traffic (Facebook, Google+, Twitter, LinkedIn).
– Partners strategically with GCC freight forwarders and traders to offer seamless customs clearance, warehousing, distribution, and fulfillment services for businesses targeting the GCC market.
– Enhances ROI by deploying skilled inbound/outbound sales, marketing, and customer service agents, plus certified ESL tutors for second-language learners from China and Korea.
Contact Center Services : Founder and Team Architect
– I created this contact center team to reflect the values I live by: clarity, care, and continuous growth. With over 15 years of experience in BPO and remote operations, I’ve built a system that doesn’t just answer calls—it delivers trust, precision, and satisfaction at every touchpoint.
– Our services are powered by automated call systems and monitored by highly trained quality assurance specialists. Every call is answered 24/7 by professionals who embody our commitment to excellence. We integrate seamlessly, respond consistently, and prioritize what matters most: the customer’s experience.
– I designed this team to be eclectic, emotionally intelligent, and relentlessly focused on development. We stand out because we don’t settle—we evolve. We deliver productivity, reliability, and quality with every interaction.
This isn’t just a service. It’s a reflection of my leadership and the kind of impact I believe in.
2016-2018
AVGO Middle East, SAIF Zone, Sharjah
Marketing Executive
– I develop and implement innovative digital marketing strategies (SEO, SEM/PPC, social media, video graphics) that increased sales and new customers by 7% monthly in 2017.
– I create and optimize website content with engaging text, graphics, and videos while applying the latest SEO techniques.
– Plan and present marketing campaigns and annual budgets, including client visits, customer engagement initiatives, email blasts, radio ads, and promotional giveaways.
– Manage and maintain the company’s online reputation across social and digital channels.
– Generate performance reports on digital campaigns based on inbound phone monitoring and outbound surveys, achieving a 98% customer satisfaction rate and 70% lead generation from digital marketing
2014-2015
First Group International, TECOM, Dubai
Marketing Officer / Market Research Analyst
– Conducted online and field market research to identify promising products for investment in the UAE market.
– Collaborated with senior leadership to prepare weekly reports including business plans, financial statements, and risk analyses for properties, trading, and marketing investments.
– Managed complex travel itineraries and negotiated with clients on behalf of company executives
– Strengthened supplier and manufacturer relationships across China, USA, – — Australia, and Europe to secure exclusive distributorship agreements.
– Established and expanded sales pipelines and distribution channels within the UAE.
– Organized events and exhibitions to promote company products and services.
– Led company-wide training on the latest marketing techniques and sales strategies.
– Developed a monthly internal newsletter to enhance employee communication
2003-2011
E-Tele Connect Inc. Paranaque City, Philippines | 2011 – 2014
Cisco, Google, and BIng
Senior Manager, Sales and Business Development
– I Secured new clients through direct negotiation, fostering mutually beneficial agreements.
– Interviewed and selected talent to support new accounts.
– Trained and managed sales teams to achieve KPIs and meet targets.
– Collaborated closely with clients to enhance service quality and boost customer loyalty.
– Developed and executed marketing campaigns via phone, email, internet, and social media..
– Provided regular reports and updates to CEO and VPs.
– Expanded the team from 5 to 200 call center agents and grew accounts from startup to 7 solid clients before relocating to UAE.
2006-2011
Dynamic Capital INC
Marketing and Multi-Purpose Guide
– Boosted sales over $30K monthly by promoting tour packages through email and telemarketing.
– Redesigned the reservation system, reducing processing time from 5 minutes to under 2 minutes.
– Delivered organized presentations of packages to tourists, securing sales and attracting visitors.
– Led tours for groups of 15 to 50+ international visitors across the center.
– Provided regular sales and marketing updates directly to the CEO.
Public Service, Leadership, and Volunteer Experience
2024-2026
Sitio Sto. Niño Culiglig Neighborhood Association Inc.
Accredited by DHSUD.GOV.PH
Elected Secretary
Core Responsibilities
Documentation & Archival Stewardship: Maintains accurate records of meetings, resolutions, and community decisions. Her expertise in process mapping and archival systems ensures transparency and continuity.
Strategic Communication: Crafts official correspondence, training materials, and public statements that reflect the Association’s values and commitments.
Governance Support: Assists the President and Board in legal compliance, procedural clarity, and ethical decision-making.
Symbolic Interpretation: Translates community events and personal encounters into meaningful reflections that guide policy and inspire participation.
External Engagements & Symbolic Events
Freemason-Sponsored Event: Geralyn’s participation in this event was a moment of symbolic initiation. Her instinctive composure and technical skill were observed by Freemason affiliates, marking her as a potential leader in safety advocacy. The experience deepened her understanding of responsibility, restraint, and psychological readiness
Philippine Red Cross Events: Geralyn’s involvement with Red Cross activities reflects her commitment to humanitarian service and community resilience. Whether assisting in disaster preparedness, health outreach, or volunteer coordination, she brings the same ethical clarity and emotional intelligence that define her leadership. These events reinforce her belief that safety is not just technical—it is relational, compassionate, and deeply human.
Marshal Program Development: Drawing from both tactical experiences and humanitarian engagements, Geralyn is crafting training materials that balance skill with ethical clarity. Her reflections serve as guides for future marshals, emphasizing character over dominance and preparedness over bravado.
Community Safety Advocacy: From troubleshooting CCTV layouts to addressing emergency readiness, Geralyn approaches safety as a layered responsibility—technical, emotional, and symbolic. Her leadership is rooted in preparedness, and safety.
May 2011 – February 2014
TESOL Workshops
The Employment Resource Center
(for the LDS Organization),
Cubao Quezon City;
and Olivarez College, Paranaque City, Philippines.
TESOL Program Facilitator & Community Educator
TESOL Workshop Leadership & LDS Network Empowerment – Between 2011 and 2014, I organized and conducted free TESOL workshops in partnership with the Employment Resource Center of the LDS Organization in Cubao, Quezon City, and Olivarez College in Parañaque. These workshops were designed for English teachers and individuals who aspired to teach English professionally—especially those seeking academic advancement and employment opportunities.
LDS Employment Network Founder & Strategic Community Builder -To extend the impact beyond the classroom, I created and managed the “LDS Employment Resource Service Center Philippines” Facebook Group. My goal was to empower the LDS community by sharing job openings, scholarships, and training opportunities—locally and internationally. Today, that group has grown to over 21,000 members, and continues to serve as a vibrant hub for connection, learning, and support.
This initiative was more than a project—it was a reflection of my commitment to accessible education, ethical empowerment, and community-building through strategic communication
May 2005 – November 2006
The Church of Jesus Christ of Latter-Days Saints (LDS.Org),
MTC Provo, Utah USA;
Louisville, Kentucky Mission, USA;
and Nauvoo, Illinois Mission, USA
Tour Guide, Public Relations, and Mission Service Ambassador
Full-Time Service Ambassador – LDS Organization
May 2005 – November 2006
Louisville, Kentucky | Provo, Utah | Nauvoo, Illinois, USA
During my full-time service with the Church of Jesus Christ of Latter-day Saints, I dedicated myself to strengthening youth, families, and communities through faith-based outreach and compassionate service.
In Louisville, Kentucky, I supported church leaders and members, mentoring youth, and offering hands-on assistance to individuals and families in need. My work centered on empathy, spiritual encouragement, and community upliftment.
In Nauvoo, Illinois, I performed in musical and cultural events—including shows featuring the BYU Young Ambassadors, Folk Dancers, and Ballroom Dancers. I hosted historical presentations and guided tours across more than 30 pioneer heritage sites, welcoming an average of 500+ visitors daily. These experiences deepened my appreciation for storytelling, cultural preservation, and public engagement.
I also trained fellow service representatives, helping them refine their teaching methods and lead with integrity. I served as a role model, emphasizing ethical communication, emotional intelligence, and symbolic leadership throughout our mission.
Nauvoo Pageants, Historic Sites & LDS Visitors Centers
During my full-time service with the LDS Church, I:
– Hosted and coordinated events for BYU performing groups and the Nauvoo Pageants.
– Led daily tours across 30+ historic sites, welcoming over 500 visitors each summer day.
– Provided intensive 6-week one-on-one training for new service ambassadors.
– Met weekly with the Illinois Nauvoo Mission President to present progress reports.
– Supported local leaders in Louisville, Kentucky during winter assignments, delivering consistent updates and returning to Nauvoo for summer duties.
Services
